60 Million Ad Impressions

We’re estimating 60 Million Ad Impressions this year. We attract a diverse group of fishing, camping, and hunting visitors. We support all of the popular ad sizes, with or without targeting. We deploy ads quickly using DFP, and with robust reporting.

Visitor Age

We attract a wide range of visitors:

12% – 18 to 24

22% – 25 to 34

22% – 35 to 44

19% – 45 to 54

16% – 55 to 64

9% – 65+ years old


Where others have struggled, we’ve experienced solid year-over-year growth with our Female audience, now boasting 24% of our audience as Female, and 76% Male. We’re leading the way in reaching the Female audience.

Male – 76%

Female – 24%

Device Use

We see 57% of our traffic coming on Mobile devices, while the remaining 43% comes from larger screen devices (9%  Tablet devices, and 34% Desktop computers).

Mobile – 57%

Tablet – 9%

Desktop – 34%

Targeted Ads

We are proud to offer our advertisers the ability to advertise run of site (ROS), or to be select from a variety of targeting methods so your ads reach your target audience with greater precision, and less spend. We can:

  • Target by Location
  • Target by Fish or Game Species (trout, bass, deer, moose, etc)
  • Target by Water Type (lake, river, reef, etc)
  • Target by Activity (fishing, hunting, boating)

Ad Management and Options

We’re fast muscle twitch types with a desire to make magic happen, and make it happen quickly. We move fast and we’re proud of that. When you need an ad partner who can deliver results quickly think of us.

Doubleclick for Publishers (DFP)

We have DFP fully deployed so we can leverage everything a world class advertising platform can deliver, like having ads up in 30 minutes time, displaying targeted ads, and so much more. 

Ad Sizes and Types

We are a fully responsive website which displays the following ad sizes and types:

  • 160x600
  • 300x50
  • 300x90
  • 300x100
  • 300x250
  • 300x600
  • 320x50
  • 320x100
  • 468x60
  • 728x90
  • 970x60
  • 970x90
  • 970x250
  • Site Skins
  • Site Take overs
  • Interstitials
  • Paid Promotions
  • Product Reviews

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