REI, the co-op synonymous with the sale of outdoor equipment such as camping gear, hiking gear, cycling gear, and more in the US, is facing great pressure to stop selling products from the Vista Outdoors brand company. This comes on the heels of recent gun violence, and Vista’s history of support of the NRA (National Rifle Association).
The media has brought to light that Vista is a long time supported of the NRA, and profits from production of assault rifles – roughly 75% of Vista’s revenues is directly or indirectly tied to gun and ammunition sales. Vista is best known for it’s mainstream outdoor brands which include Camelbak hydration systems, Giro helmets and shoes, Bell helmets, Bolle eyewear, Camp Chef camping equipment, Blackburn bicycle accessories, and a number of lesser known brands.
As of march 1st, 2018, REI has put a hold on future orders of Vista products, following in the footsteps of Canada’s MEC outdoor gear retailer, who took a similar stance on earlier the same day. REI and MEC are increasing the pressure on Vista and the NRA.
We encourage those interested in learning more about the REI petition to do so.